In today’s digital space, to have an influential social media presence is a must have for any business. Here are some key points that differentiate traditional marketing from digital marketing:
Digital Marketing
- Can reach to millions of people
- Available 24/7
- Can go viral online via various social media
- You can measure and track campaigns at any time
- You can schedule your posts even for non-working hours
- You can choose your audience
- User interaction is possible just like a customer service representative
- The website reflects your online business
- It is cost efficient
- You can have a community of your own followers
Traditional Marketing
- Can target customers belonging to a narrow area
- Available only during the working hours
- It takes time to reach out to customers
- You aren’t able to measure precise results
- Scheduling any advertisement is not possible
- You cannot target a specific audience
- Interaction is either on print media or via door to door marketing
- Business values and services are reflected by advertisements on print media
- Investment is higher and not as effective
- The space you can talk about your brand is limited