In today’s digital space, to have an influential social media presence is a must have for any business. Here are some key points that differentiate traditional marketing from digital marketing:

Digital Marketing

• Can reach to millions of people
• Available 24/7
• Can go viral online via various social media
• You can measure and track campaigns at any time
• You can schedule your posts even for non-working hours
• You can choose your audience
• User interaction is possible just like a customer service representative
• The website reflects your online business
• It is cost efficient
• You can have a community of your own followers

Traditional Marketing

• Can target customers belonging to a narrow area
• Available only during the working hours
• It takes time to reach out to customers
• You aren’t able to measure precise results
• Scheduling any advertisement is not possible
• You cannot target a specific audience
• Interaction is either on print media or via door to door marketing
• Business values and services are reflected by advertisements on print media
• Investment is higher and not as effective
• The space you can talk about your brand is limited